Reigniting Mediterranean Tourism: Welcome and introduction and Smart Practice

Professor Dimitrios Buhalis,
Bournemouth University, UK

Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, at Bournemouth University in England.

He is also Editor in Chief of the most established Journal in Tourism: Tourism Review, now and SSCI Journal in its 75th volume. Professor Buhalis’ research is referenced widely, being the 3rd most cited for tourism and 1st most cited for hospitality 18th on strategy and 30th in Marketing on Google Scholar with more than 41000 citations and h-index 86. 

Dimitrios current research focus includes: Real Time and NownessSmart Tourism and Smart HospitalitySocial Media Context and Mobile Marketing (SoCoMo)Augmented RealityTechnology enhanced Experience Management and PersonalisationReputation and Social Media StrategiesAccessibility and Special Diet (Alergens) Tourism. For the period January 2016- September 2019, Buhalis was the Head of Department of Tourism and Hospitality, at Bournemouth University. Dimitrios is a Founding Member and past President (2010-2014) of the International Federation for Information Technologies in Travel and Tourism (IFITT).

He served as the First Vice President of the International Academy for the Study of Tourism (2017-2019). He also served as an Executive Board Member of the United Nations World Tourism Organisation (UNWTO) Affiliate Members for the periods 2013-2015 and 2017-2019. For more information, books, articles and presentations see